Search Engine Optimisation
In terms of websites, it can’t be said enough how important it is to have a content-rich, engaging and well-worded website. Google is always updating its algorithms in order to rank the best sites, keywords are becoming less important and a text-rich, engaging web page is crucial. That’s where copywriting and digital marketing is becoming ever-increasingly important.
You also need to meet SEO guidelines from a web developer’s point of view, which includes XML sitemaps, spam-blocking and integrating webmaster tools.